Social Media Training for AASM Members-Maximizing Social Media to Reach Patients

Video Transcription

Video Summary

The video is a webinar presented by Shannon Quinn, an executive vice president at LC Williams and Associates, a PR and marketing firm based in Chicago. The webinar focuses on how healthcare organizations, particularly those in the sleep industry, can utilize social media to reach their patients. Quinn discusses the objectives of the presentation, which include defining ways for healthcare organizations to reach patients using social media, enhancing expert positioning in the community, and driving awareness of sleep topics. She emphasizes the importance of being seen as the expert in the field and encouraging people to talk about sleep-related issues.<br /><br />The webinar then covers different social media platforms and their relevance to healthcare organizations. Facebook and Instagram are identified as the highest priority channels for engaging with patients at the community level. Twitter is suggested for sharing information and building expertise, while LinkedIn is recommended for networking with healthcare professionals and potential partners.<br /><br />The presentation also provides insights on creating and sharing content. Quinn suggests sharing information from reputable sources, such as the American Academy of Sleep Medicine (AASM), and engaging in conversations with followers and other experts. Tips for creating original content, including using images and videos, are provided. The importance of keeping content current and timely is emphasized, as well as the benefits of engaging with followers and participating in discussions.<br /><br />Overall, the webinar aims to guide healthcare organizations in utilizing social media effectively to reach and engage with their patients, establish themselves as experts in the field, and promote sleep-related topics.

Keywords

webinar

social media

healthcare organizations

patients

expert positioning

content creation

engagement